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Madison Square Garden Entertainment, Kalshi Enter Multiyear Partnership

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-- Madison Square Garden Entertainment (MSGE) said Friday it has entered into a multiyear partnership with Kalshi, designating the platform as an official prediction market partner.

The agreement involves renaming the sixth-floor area at MSG to the Kalshi Concourse and installing interactive digital displays within the space, the company said.

Kalshi will also secure promotional visibility on digital boards during events, alongside advertising integrations and branded content, Madison Square Garden Entertainment said.

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