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美國銀行稱,Planet Fitness因「行銷失誤」下調2026年業績預期

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-- 美國銀行證券週五發布的一份報告稱,由於第一季註冊量疲軟以及“行銷失誤”,Planet Fitness (PLNT) 的成長前景正面臨調整。 報告指出,由於先前的行銷活動過於專注於健身愛好者而非新手,新的行銷措施需要時間才能見效,3月和4月的業績均低於預期。 美國銀行表示,該公司下調了2026年的營收、同店銷售額、EBITDA和每股盈餘預期,而避免提高黑卡價格可能會對業績造成壓力。 報告稱,管理層已聘請一家新的創意機構,並計劃在年底前推出一項新的行銷活動,為2027年第一季的關鍵會員增長期做好準備。 美國銀行將Planet Fitness的股票評級從“買入”下調至“中性”,並將目標價從110美元大幅下調至59美元。

Price: $45.72, Change: $+1.71, Percent Change: +3.89%

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