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美國銀行稱，HubSpot以代理商為先的市場推廣策略轉變增加了執行風險

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-- 美國銀行證券週五表示，HubSpot (HUBS) 正在調整其市場推廣模式，以代理為先，從長遠來看，這在策略上是合理的，但定價、產品包裝和市場推廣重點的同步轉變帶來了顯著的執行風險，也是導致其評級下調的原因。 該券商表示，預計在市場獲得顯著成長之前，這將影響投資者情緒，而這可能需要幾個季度的時間。 美國銀行在3月恢復了對HubSpot的評級，並給予「買入」評級，指出人工智慧代理驅動的下半年成長加速至20%值得重新給予正面評級。但在第一季業績公佈後，美國銀行認為其樂觀的評級為時過早。 報告指出，淨新增年度經常性收入成長略低於第一季營收成長，鑑於4月銷售代表接受了關於新市場推廣模式的再培訓，第二季可能也會呈現同樣的趨勢。 這家投資公司表示，HubSpot的業績指引繼續暗示下半年將實現成長，這使得其未來兩季的業績指引策略從先前預期的持續超預期上調，轉變為「超出預期並維持預期」。 美國銀行將HubSpot的評級從“買入”下調至“弱於大盤”，並將目標價從300美元下調至180美元。 HubSpot股價在周五的交易中下跌超過20%。

Price: $193.61, Change: $-50.11, Percent Change: -20.56%

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