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美国银行称,HubSpot以代理商为先的市场推广策略转变增加了执行风险

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-- 美国银行证券周五表示,HubSpot (HUBS) 正在调整其市场推广模式,以代理为先,从长远来看,这在战略上是合理的,但定价、产品包装和市场推广重点的同步转变带来了显著的执行风险,也是导致其评级下调的原因。 该券商表示,预计在市场获得明显增长之前,这将影响投资者情绪,而这可能需要几个季度的时间。 美国银行在3月份恢复了对HubSpot的评级,并给予“买入”评级,指出人工智能代理驱动的下半年增长加速至20%值得重新给予正面评级。但在第一季度业绩公布后,美国银行认为其乐观的评级为时尚早。 报告指出,净新增年度经常性收入增长略低于第一季度收入增长,鉴于4月份销售代表接受了关于新市场推广模式的再培训,第二季度可能也会呈现同样的趋势。 这家投资公司表示,HubSpot的业绩指引继续暗示下半年将实现增长,这使得其未来两个季度的业绩指引策略从此前预期的持续超预期上调,转变为“超出预期并维持预期”。 美国银行将HubSpot的评级从“买入”下调至“弱于大盘”,并将目标价从300美元下调至180美元。 HubSpot股价在周五的交易中下跌超过20%。

Price: $193.61, Change: $-50.11, Percent Change: -20.56%

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