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研究快讯:《纽约时报》:强劲的数字订阅和广告收入推动第一季度业绩超预期

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-- 独立研究机构CFRA向提供了以下研究报告。CFRA分析师总结如下:纽约时报第一季度业绩远超预期,调整后每股收益为0.61美元(同比增长49%),高于市场普遍预期的0.47美元;营收为7.122亿美元(同比增长12.0%),高于市场预期的7亿美元。数字用户平均收入(ARPU)增长加速至9.77美元,同比增长2.4%,高于第四季度的0.7%;数字广告收入飙升31.6%至9330万美元,创五个季度以来的最高增幅。ARPU的加速增长和数字广告的强劲表现,进一步巩固了用户持续盈利的利好因素,并缓解了投资者对定价权的主要担忧。管理层预计第二季度数字订阅收入将增长14%-17%,数字广告收入将实现接近10%的增长。我们认为,营业利润率提升200个基点至16.6%,表明营收增长超过成本增长,从而实现了显著的运营杠杆效应。随着数字用户基数达到1252万,我们预计盈利将持续增长,主要得益于促销用户向付费用户的转化以及选择性提价。不过,我们将密切关注净新增用户能否在用户基数扩大后保持增长势头。

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