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研究快訊:Phm優先考慮銷售而非價格;第一季訂單強勁,但利潤率收窄。

-- 獨立研究機構CFRA向提供了以下研究報告。 CFRA分析師總結如下:PulteGroup第一季營收為33億美元,略低於市場預期,原因是平均售價(ASP)為54.2萬美元(年減5%),低於預期。不過,該公司交付了6,102套住宅(年減7%),達到預期上限。每股盈餘1.79美元略低於市場預期,毛利率為24.4%,低於預期,原因是激勵措施增加,而銷售、管理及行政費用維持在11.5%的可控範圍內。 PHM展現了以銷售而非價格為策略重點的策略,其強勁的營運執行力體現在社區數量成長9%。淨訂單年增3%至8034套,使積壓訂單恢復至10,400多套,但周轉率從第四季的79%下降至72%。 PHM維持了穩健的資產負債表,擁有18億美元現金,並回購了3.08億美元的股票。同時,董事會批准將股票回購授權額度提高15億美元。我們認為,公司向銷售和市場份額成長的策略轉型使其處於有利地位,但我們預計,短期內,競爭格局和激勵措施的使用將持續對利潤率構成壓力。

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