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摩根士丹利稱,StubHub在客戶獲取方面的投入預計將在2026年放緩。

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-- 摩根士丹利週一發布的一份報告指出,StubHub (STUB) 在客戶獲取方面的投入預計將在 2026 年放緩,這將支撐其全年調整後息稅折舊攤銷前利潤 (EBITDA) 同比增長率達到約 70% 至 80% 的預期。 摩根士丹利表示,隨著公司行銷力度的放緩,StubHub 可以更穩定地提升市場佔有率和利潤率,在基本假設下,支撐其 2026 年至 2029 年三年營收和 EBITDA 複合年增長率分別達到 7% 和 13%。 摩根士丹利指出,該公司目前佔據北美二手票市場 45% 的份額,並補充說,由於多家競爭對手可能限制其利潤率增長並壓低成交率,因此,摩根士丹利仍然認為二手票市場競爭激烈,並對 2026 年以後的增長持更為謹慎的態度。 摩根士丹利表示,受國際足總世界盃的推動,對2026年StubHub的預期和市場普遍預期均有顯著上行空間,並認為該賽事可能為今年的成長貢獻約4%。 該行首次對StubHub進行評級,給予「中性」評級,目標價為8.25美元。

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