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摩根士丹利稱，現場娛樂可望在人工智慧驅動的內容激增中獲取價值。

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-- 摩根士丹利在周五發送的電子郵件報告中指出，生成式人工智慧可能會使內容商品化，而現場體驗，尤其是體育賽事，則有望吸引眼球並創造最大價值。 該公司認為，一級方程式賽車 (FWONK)、TKO集團 (TKO)、Live Nation娛樂公司 (LYV)、迪士尼 (DIS) 和Sphere娛樂公司 (SPHR) 在人工智慧驅動的世界中，是具有極強韌性的「反脆弱」娛樂資產。 該公司表示，在一個更加碎片化和分心的世界裡，「沒有什麼比體育賽事和現場活動更能吸引觀眾的注意力，它們具有緊迫性、不可預測性和群體參與感，能夠反映和塑造文化。」該公司還補充說，這些活動的稀缺性賦予了它們更強的獲利能力和定價權。 該公司表示，Live Nation和Sphere娛樂公司是這趨勢最明顯的例證。迪士尼樂園和度假區利用其全球知名的智慧財產權，打造具有強大定價能力的線下體驗。根據這份報告，一級方程式賽車和TKO集團提供了極具戰略意義的優質資產，擁有強勁的現金流和誘人的入場點。 摩根士丹利將Liberty Formula One的目標股價從120美元下調至117美元，Sphere Entertainment的目標股價從135美元上調至158美元，TKO集團的目標股價從215美元上調至225美元，同時將TKO的評級從「持股觀增」上調至「持股觀」。 Paramount Skydance (PSKY)的評級也從“減持”上調至“增持”，目標股價從11美元上調至14美元。

Price: $103.82, Change: $+0.07, Percent Change: +0.07%

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