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摩根士丹利稱,儘管Etsy重回成長軌道,仍面臨永續發展問題。

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-- 摩根士丹利週四發布的一份報告稱,Etsy (ETSY) 已恢復到2026年上半年中等個位數的商品銷售總額增長,但這一增長勢頭能否持續仍存在不確定性。 報告指出,Etsy第一季商品銷售總額年增5.5%,並預計第二季將成長3%至5%,這是自2021年以來首次恢復到中等個位數的成長水準。 該投資銀行表示,用戶群數據顯示市場趨於穩定,「習慣性」和「重複購買」的買家數量在此前出現下滑後環比趨於平穩,客戶流失率降低,獲客成本有所下降,每位買家的商品銷售總額也有所提高。此外,行銷效率也有所提升。 摩根士丹利表示,近期的大部分成長可能受「暫時性」因素驅動,包括定價、有利的宏觀趨勢、匯率以及更容易比較的基數效應,並繼續預測中期內商品交易總額(GMS)將保持個位數低成長。 摩根士丹利將Etsy 2026年和2027年的GMS預期上調約2%,並將息稅折舊攤銷前利潤(EBITDA)預期上調約5%,理由是「盈利能力」有所改善,並預期淨活躍買家數量將持續增長。 此外,摩根士丹利也將Etsy的目標股價從60美元上調至64美元,同時維持「中性」評級,理由是其「風險回報比均衡」。

Price: $64.09, Change: $-5.51, Percent Change: -7.92%

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