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摩根士丹利称，现场娱乐有望在人工智能驱动的内容激增中获取价值。

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-- 摩根士丹利在周五发送的一份电子邮件报告中指出，生成式人工智能可能会使内容商品化，而现场体验，尤其是体育赛事，则有望吸引眼球并创造最大价值。 该公司认为，一级方程式赛车 (FWONK)、TKO集团 (TKO)、Live Nation娱乐公司 (LYV)、迪士尼 (DIS) 和Sphere娱乐公司 (SPHR) 在人工智能驱动的世界中，是具有极强韧性的“反脆弱”娱乐资产。 该公司表示，在一个更加碎片化和注意力分散的世界里，“没有什么比体育赛事和现场活动更能吸引观众的注意力，它们具有紧迫性、不可预测性和群体参与感，能够反映和塑造文化。”该公司还补充说，这些活动的稀缺性赋予了它们更强的盈利能力和定价权。 该公司表示，Live Nation和Sphere娱乐公司是这一趋势最明显的例证。迪士尼乐园和度假区利用其全球知名的知识产权，打造具有强大定价能力的线下体验。根据这份报告，一级方程式赛车和TKO集团提供了极具战略意义的优质资产，拥有强劲的现金流和诱人的入场点。 摩根士丹利将Liberty Formula One的目标股价从120美元下调至117美元，Sphere Entertainment的目标股价从135美元上调至158美元，TKO集团的目标股价从215美元上调至225美元，同时将TKO的评级从“持股观望”上调至“增持”。Paramount Skydance (PSKY)的评级也从“减持”上调至“增持”，目标股价从11美元上调至14美元。

Price: $103.82, Change: $+0.07, Percent Change: +0.07%

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