-- 路透社週四引述開雲集團執行長盧卡·德·梅奧的話報道,由於選址不佳和購物體驗陳舊,古馳將中國市場視為快速增長的管道,如今不得不重塑其在中國的地位。 報導稱,儘管古馳比其他競爭對手更能掌握中國消費者對奢侈品的需求,但在疫情後短暫的繁榮時期,該品牌未能重拾增長勢頭,並在中國消費支出放緩後未能恢復元氣。 路透社引述德·梅奧在投資者日上的話說:“古馳在中國一直被當作——我用一個非常強烈的詞來形容——一個垃圾桶,或者說一個他們尋求快速增長的地方。” 報導稱,為了重振在中國的成長,古馳必須專注於品牌訊息與店內體驗的一致性。 (市場動態新聞來自與全球市場專業人士的對話。這些資訊據信來自可靠來源,但可能包含傳聞和推測。準確性無法保證。)
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