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市場動態:松下時隔近十年重啟三洋空調在越南市場,瞄準中等收入消費者

-- 根據《日經亞洲》週四報道,松下電器(東京證券交易所代碼:6752)已在越南推出八款三洋空調,這些空調產自馬來西亞,售價比松下同類產品低20%。 該報導指出,儘管三洋產品在2017年左右從越南市場消失,但該品牌在越南仍享有很高的知名度,甚至超過了松下在東南亞部分地區的知名度。 該報稱,松下於2011年全資收購了三洋電器,並於2012年將三洋的白色家電業務出售給了中國海爾集團,其中包括商標權,直至2017年3月。 報道稱,在海爾於2017年停止銷售三洋品牌產品後,松下此次在越南的重新推出標誌著近十年來該品牌的首次重大復興,此前該品牌僅在印度進行過有限的線上銷售。 該公司補充道,新車型選擇在越南最炎熱的四月至六月上市,售價在1,080萬至2,506萬越南盾之間,約合410至951美元。 (市場動態新聞來自與全球市場專業人士的對話。這些資訊據信來自可靠來源,但可能包含傳聞和推測。準確性無法保證。)

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