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市場動態:中國寵物食品消費者更青睞本土品牌而非國際競爭對手

-- 路透社週四報道稱,中國本土寵物食品品牌正憑藉積極的營銷策略和更低的價格,從西方競爭對手手中奪取市場份額。 報告顯示,2025年,中國製造的寵物食品產量將增加近18%,達到190萬噸,成為動物飼料產業成長最快的細分市場。 2014年至2024年間,年銷量成長了六倍。 本土品牌憑藉精美的包裝、豐富的口味選擇和抖音廣告,擠壓了加拿大Orijen和雀巢旗下Purina等國際巨頭的市場份額。路透社也指出,通用磨坊旗下的Blue Buffalo已經退出中國市場。 (市場動態新聞來自與全球市場專業人士的對話。這些資訊據信來自可靠來源,但可能包含傳聞和推測。準確性無法保證。)

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