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市場動向:パナソニック、約10年ぶりにベトナムで三洋電機製エアコンの販売を再開、中間所得層をターゲットに

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-- パナソニック(東証:6752)は、マレーシアで生産され、自社の同等機種より20%安い価格で販売される三洋電機製エアコン8機種をベトナムで発売したと、日経アジアが木曜日に報じた。 三洋電機製品は2017年頃から店頭から姿を消していたにもかかわらず、ベトナムでは依然として高い認知度を誇り、東南アジアの一部地域ではパナソニックの認知度を上回っていると、同紙は伝えている。 パナソニックは2011年に三洋電機を完全買収し、2012年には三洋電機の白物家電事業を中国のハイアールグループに売却した。この売却には、2017年3月までの商標権も含まれていたと、同紙は報じている。 ハイアールが2017年に三洋電機ブランドの製品の販売を中止した後、パナソニックの今回のベトナムでの発売は、インドでの限定的なオンライン販売を除けば、約10年ぶりの本格的なブランド復活となる、と同紙は伝えている。 ベトナムで最も暑い4月から6月にかけて発売される新型モデルは、1,080万ドンから2,506万ドン(410ドルから951ドル)の価格帯になると同社は付け加えた。 (マーケットチャッターのニュースは、世界中の市場専門家との会話から得られた情報に基づいています。この情報は信頼できる情報源に基づいていると考えられますが、噂や憶測が含まれている可能性があります。正確性は保証されません。)

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Japan Resorts to More Coal, Nuclear During Energy Crisis Sidelines Renewables, Says IEEFA

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