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市场动态:松下时隔近十年重启三洋空调在越南市场,瞄准中等收入消费者

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-- 据《日经亚洲》周四报道,松下电器(东京证券交易所代码:6752)已在越南推出八款三洋空调,这些空调产自马来西亚,售价比松下同类产品低20%。 该报道指出,尽管三洋产品在2017年左右从越南市场消失,但该品牌在越南仍然享有很高的知名度,甚至超过了松下在东南亚部分地区的知名度。 该报称,松下于2011年全资收购了三洋电器,并于2012年将三洋的白色家电业务出售给了中国海尔集团,其中包括商标权,直至2017年3月。 报道称,在海尔于2017年停止销售三洋品牌产品后,松下此次在越南的重新推出标志着近十年来该品牌的首次重大复兴,此前该品牌仅在印度进行过有限的线上销售。 该公司补充道,新款车型选择在越南最炎热的四月至六月上市,售价在1080万至2506万越南盾之间,约合410至951美元。 (市场动态新闻来源于与全球市场专业人士的对话。这些信息据信来自可靠来源,但可能包含传闻和推测。准确性无法保证。)

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