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市场动态:日本服装企业加速在曼谷扩张,力图赢得泰国年轻消费者的青睐

-- 据《日经亚洲》周一报道,日本服装企业正加大在泰国首都曼谷的布局,以吸引该国不断增长的年轻消费群体。 时尚品牌Human Made(东京证券交易所代码:456A)于3月下旬开设了其在东南亚的首家门店,而平价服装零售商Shimamura(东京证券交易所代码:8227)则于去年12月进入泰国市场。 自迅销集团(东京证券交易所代码:9983)旗下优衣库于2011年进入泰国市场以来,日本服装品牌开始认真进军泰国市场。 优衣库计划到2025年在泰国开设约70家门店,成为该国最大的日本服装零售商。 (市场动态新闻来源于与全球市场专业人士的对话。这些信息被认为来自可靠来源,但可能包含传闻和推测。准确性无法保证。)

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