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市场动态:开云集团CEO称,Gucci需要重振中国市场地位,才能恢复客户体验。

-- 据路透社周四援引开云集团首席执行官卢卡·德·梅奥的话报道,由于选址不佳和购物体验陈旧,古驰将中国市场视为快速增长的渠道,如今不得不重塑其在中国的地位。 报道称,尽管古驰比其他竞争对手更能把握中国消费者对奢侈品的需求,但在疫情后短暂的繁荣时期,该品牌未能重拾增长势头,并在中国消费支出放缓后未能恢复元气。 路透社援引德·梅奥在投资者日上的话说:“古驰在中国一直被当作——我用一个非常强烈的词来形容——一个垃圾桶,或者说一个他们寻求快速增长的地方。” 报道称,为了重振在中国的增长,古驰必须专注于品牌信息与店内体验的一致性。 (市场动态新闻来源于与全球市场专业人士的对话。这些信息据信来自可靠来源,但可能包含传闻和推测。准确性无法保证。)

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