-- 路透社周四报道称,中国本土宠物食品品牌正凭借积极的营销策略和更低的价格,从西方竞争对手手中夺取市场份额。 报告显示,到2025年,中国制造的宠物食品产量将增长近18%,达到190万吨,成为动物饲料行业增长最快的细分市场。2014年至2024年间,年销量增长了六倍。 本土品牌凭借精美的包装、丰富的口味选择和抖音广告,挤压了加拿大Orijen和雀巢旗下Purina等国际巨头的市场份额。路透社还指出,通用磨坊旗下的Blue Buffalo已经退出中国市场。 (市场动态新闻来源于与全球市场专业人士的对话。这些信息据信来自可靠来源,但可能包含传闻和推测。准确性无法保证。)
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