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奧本海默表示,DraftKings將做市機制融入預測是推動行銷支出增加的關鍵因素。

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-- 奧本海默週三在電子郵件報告中指出,DraftKings (DKNG) 將做市功能整合到預測服務中,被視為推動行銷支出增加的關鍵因素,因為它可以提高客戶終身價值和客戶獲取成本。 該券商預計 DraftKings 第一季營收和息稅折舊攤提前利潤 (EBITDA) 分別為 16 億美元和 1.43 億美元,高於華爾街普遍預期的 16.3 億美元和 1.5 億美元。報告也預測,第二季營收和 EBITDA 分別為 16.7 億美元和 2.84 億美元,高於華爾街預期的 15.7 億美元和 2.71 億美元。 奧本海默認為,4 月份的持倉量強勁,而根據一些非正式的使用情況來看,圍繞利潤提升和早期盈利的策略可能會在 5 月份支撐交易量,因為去年同期的同比數據有所下降。 該公司表示,目前尚未看到任何預測服務版本能夠促使世界盃期間的行銷支出大幅增加,但如果做市功能加速發展,這種情況可能會改變。 DraftKings將於週四公佈第一季財報。 奧本海默維持對DraftKings的「跑贏大盤」評級,目標價為35美元。

Price: $24.58, Change: $+0.40, Percent Change: +1.68%

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