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奧本海默公司表示,Ulta Beauty的TikTok商店有望推動新客戶獲取,並有助於打造新興品牌。

-- 奧本海默週一發布的研究報告指出,Ulta Beauty (ULTA) 近期推出的 TikTok Shop 預計將為公司帶來更多新客戶,並協助新興品牌的打造。 奧本海默表示,在參加了 Ulta 分析師活動和 Ulta Beauty World 大會後,公司管理層認為健康領域蘊藏著巨大的發展機會。 奧本海默指出,Ulta 已將其健康產品系列擴展至 400 多家門市,並透過市場管道不斷拓展,同時致力於打造差異化的顧客體驗和獨特的產品組合。 奧本海默也表示,公司越來越有信心將銷售、一般及行政費用成長控制在銷售額以下或與銷售額持平的水平,但如有必要,Ulta 仍將進行額外投資,以實現營收的盈利增長。 券商表示,對 Ulta Beauty 的長期前景依然保持樂觀,並對執行長 Kecia Steelman 的領導能力和策略性舉措充滿信心,相信這些舉措將有助於公司逐步擴大市場份額。 奧本海默維持對該股的「跑贏大盤」評級和650美元的目標價。

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