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奥本海默公司表示,Ulta Beauty的TikTok商店有望推动新客户获取,并有助于打造新兴品牌。

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-- 奥本海默周一发布的研究报告指出,Ulta Beauty (ULTA) 近期推出的 TikTok Shop 有望为公司带来更多新客户,并助力新兴品牌的打造。 奥本海默表示,在参加了 Ulta 分析师活动和 Ulta Beauty World 大会后,公司管理层认为健康领域蕴藏着巨大的发展机遇。 奥本海默指出,Ulta 已将其健康产品系列扩展至 400 多家门店,并通过市场渠道不断拓展,同时致力于打造差异化的顾客体验和独特的产品组合。 奥本海默还表示,公司越来越有信心将销售、一般及行政费用增长控制在销售额以下或与销售额持平的水平,但如有必要,Ulta 仍将进行额外投资,以实现营收的盈利增长。 该券商表示,对 Ulta Beauty 的长期前景依然保持乐观,并对首席执行官 Kecia Steelman 的领导能力和战略举措充满信心,相信这些举措将有助于公司逐步扩大市场份额。 奥本海默维持对该股的“跑赢大盘”评级和650美元的目标价。

Price: $559.84, Change: $+6.48, Percent Change: +1.17%

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