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奥本海默公司称,AppLovin第一季度业绩和4月份趋势表明,消费者广告正在积蓄力量。

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-- 奥本海默周四在一份报告中指出,AppLovin (APP) 第一季度业绩好于预期,且4月份广告支出超过以往第四季度峰值,这有力地证明了该公司面向消费者的广告业务正在加速增长。 尽管第二季度通常是该公司业绩最疲软的季度,但奥本海默表示,随着AppLovin广告技术在6月份的扩展,预计其面向消费者的广告业务将进一步加速增长。AppLovin管理层目前预计,每位新用户第一年的广告支出将超过7万美元。 奥本海默表示,随着移动游戏向混合盈利模式的转变持续为整个行业带来长期利好,该公司对AppLovin在2026年及以后的增长势头更有信心。 该券商维持对AppLovin的“跑赢大盘”评级,目标价为660美元。

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