-- 喜力啤酒（HEIA.AS）已出售其在Bralima啤酒廠的股份，轉而透過品牌授權合作模式繼續在剛果民主共和國開展業務。 這家荷蘭啤酒商週五表示，已將Bralima的股份出售給Elna Holdings，具體金額未披露。這家總部位於毛里求斯的公司將全面接管Bralima的運營，包括生產、分銷、員工管理和與當地利益相關者的合作。 Bralima成立於1923年，在金沙薩、基桑加尼和盧本巴希設有三家啤酒廠。交易完成後，這家擁有731名員工的企業將繼續在這些地點運作。 同時，喜力啤酒透過長期授權協議，確保其旗下品牌，包括喜力、Primus、Turbo King、Legend和Mützig，將繼續在當地生產、銷售和分銷。這家釀酒公司表示，此交易符合其「常青2030」策略，該策略優先考慮積極的投資組合管理，並持續優化其國際營運佈局。 「此舉使[Bralima]能夠繼續沿用以本地市場為核心的模式，同時確保我們的品牌能夠繼續為全國各地的消費者所用。這也體現了我們在特定市場轉向輕資產運營模式的舉措。」喜力非洲及中東地區總裁Guillaume Duverdier表示。 截至週五中午，這家在阿姆斯特丹上市的公司股價上漲了1%。
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