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受中東戰爭影響,愛馬仕第一季銷售額暴跌

-- 受匯率波動和中東戰亂導致遊客數量減少的影響,愛馬仕國際(RMS.PA)第一季銷售額低於預期,損失高達2.9億歐元。 截至週三中午,愛馬仕股價在巴黎下跌超過9%。 這家法國奢侈品集團截至3月31日的三個月總收入按報告匯率計算年減1.4%至40.7億歐元,低於Visible Alpha先前預測的41.6億歐元。該公司在當日發布的財報中表示,以固定匯率計算,總營收成長了5.6%。 按地區劃分,除法國外的歐洲地區以固定匯率計算的銷售額增長了9.7%,而美洲地區和除日本外的亞太地區分別增長了17.2%和2.2%。日本市場銷售額成長9.6%,而受戰爭影響,中東和法國市場銷售額分別下降5.9%和2.8%,原因是遊客數量減少。 愛馬仕各業務板塊(以固定匯率計算)的銷售額均實現成長,但腕錶板塊除外,該板塊銷售額下降3.7%。香水及美妝板塊和成衣及配件板塊的銷售量保持穩定。 「愛馬仕2026年第一季營收為41億歐元(有機成長5.6%),比市場普遍預期(成長7.1%)低2%,但與加拿大皇家銀行(RBC)的預期(成長5.9%)相符。美洲和除法國以外的歐洲市場表現強於預期,但被法國(遊客數量減少)和亞太地區所抵消的“儘管市場預期有所調整,且財報發布前股價表現相對疲軟,但這些業績仍可能令部分消費者感到失望。” 展望未來,儘管全球經濟、地緣政治和貨幣存在不確定性,但愛馬仕仍確認了其在中期內以固定匯率實現收入成長的目標。

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