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加拿大皇家銀行資本市場表示,溫蒂漢堡預計將面臨另一個充滿挑戰的季度營收。

-- 加拿大皇家銀行資本市場(RBC Capital Markets)週三在一份報告中指出,溫蒂漢堡(Wendy's,股票代號:WEN)第一季營收將面臨挑戰,預計美國同店銷售額將略低於預期,但整體趨勢有望有所改善。 該券商表示,第一季業績將反映管理階層的扭虧為盈計畫是否在加盟店取得成效,因為過去幾季公司直營店的業績一直優於加盟店。 RBC指出,關鍵指標將是加盟店與公司直營店的同店銷售額比值。 券商表示,溫蒂漢堡計畫在2025年更新菜單後,希望藉此提升消費者對產品價值的認知,並提高客流量。 報告也指出,溫蒂漢堡計畫關閉美國5%至6%的門市,主要集中在業績最差的門市,預計將對其全球銷售額和全年EBITDA產生影響。 該公司國際業務持續成長,但受到拉丁美洲和亞太地區等平均單店銷售較低市場的影響,稀釋了系統銷售額;此外,貢獻了約一半國際銷售額的加拿大人口成長停滯,可能對同店銷售成長構成不利影響,券商表示。 加拿大皇家銀行資本市場維持對溫蒂漢堡的「與產業持平」評級,目標價為8美元。 溫蒂漢堡股價週四下跌1.3%。

Price: $7.01, Change: $-0.09, Percent Change: -1.27%

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