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加拿大皇家銀行稱，Zillow的線索分配策略效果不均衡

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-- 加拿大皇家銀行資本市場（RBC Capital Markets）週一發布的一份報告指出，Zillow集團（ZG）面臨著業績頂尖經紀人與苦苦掙扎的經紀人之間日益擴大的差距。 RBC發現，Zillow的線索分配系統越來越傾向於規模更大、經驗更豐富的團隊，整體買家活躍度持平或略有下降，而線索卻不成比例地流向了業績最強的經紀人。報告稱，這種動態有利於那些業務量大的經紀人，尤其是那些使用Zillow Home Loans的經紀人，他們的預審活動和線索轉換率仍然保持穩定。 報告指出，一些經紀人仍然未能達到Zillow Home Loans的預先批准基準，這會影響線索質量，並可能危及他們的Flex或Preferred會員資格。 RBC表示，這些壓力正在部分經紀人中引發「顯著的」抵制情緒。 RBC指出，Zillow的策略雖然在技術上有效，但仍不符合某些經紀人和客戶的需求或營運模式。報告指出，產業趨勢的變化，包括更多私人房源上市以及多重上市服務（MLS）規則的演變，似乎不太可能從根本上改變Zillow的競爭地位。 報告稱，鑑於宏觀經濟逆風，預計第二季業績指引將與市場預期持平或略低於預期。加拿大皇家銀行（RBC）下調了第二季EBITDA預期，但維持了下半年預期不變。 RBC給予Zillow股票「跑贏大盤」評級，目標價為95美元。第一季業績將於5月6日公佈。

Price: $44.83, Change: $-0.86, Percent Change: -1.88%

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加拿大皇家銀行稱，Zillow的線索分配策略效果不均衡 | FINWIRES